AI Visibility
Answer Engine Optimization: How to Write Pages AI Can Quote
How to write pages that Google AI Overviews, ChatGPT and Perplexity can quote: answer-first sections, question headings, honest markup and FAQs with new facts.
B2B web design and lead generation insights
Guides, benchmarks and worked examples for Canadian B2B companies planning a website rebuild, a migration, lead source reporting or AI visibility work. Written from client projects, with the research behind each claim.
B2B Web Design
WordPress vs HubSpot: Which CMS Fits a B2B Marketing Site?
How I choose between WordPress and HubSpot for a B2B marketing site: who edits it, where leads land, what it costs over three years, and when to use…
Web Analytics
How Do You Measure Website ROI for a B2B Firm?
Website ROI is a chain from visit to closed deal. Here is the formula, the six numbers that feed it, and how to wire lead source tracking so…
AI Visibility
What Is Generative Engine Optimization, and What Should You Change?
What generative engine optimization is, how it differs from SEO, the seven changes I make on a B2B site, and the three numbers I use to measure it.
Digital Marketing
How Does B2B Short-Form Video Turn Old Interviews Into Leads?
How I cut long interviews into short clips buyers can find, how often to publish them, and where each viewer should land so views can become leads.
Ecommerce
How to Move a Vancouver Store From Wix to WooCommerce
How I move Vancouver retail stores from Wix to WooCommerce, step by step, using the S.T. Dupont Vancouver project as the worked example.
Planning a website rebuild?
Get a fixed quote in CAD in about two minutes, or book a call and we measure your starting numbers together.
Get an estimate