Ecommerce
Banned Products and Your Store: The Three-Authorities Check
Your checkout answers to the law, your payment processor and your platform, and the strictest one wins. This is the check to run before you build.
B2B web design and lead generation insights
Guides, benchmarks and worked examples for Canadian B2B companies planning a website rebuild, a migration, lead source reporting or AI visibility work. Written from client projects, with the research behind each claim.
B2B Web Design
Executive Website Design: What a Founder-Led Site Has to Carry
A producer, a client, an event booker, a reader all arrive at one name. What a founder-led site must show each, using the W Communications rebuild.
B2B Web Design
Do You Need a Rebrand to Move Upmarket? Positioning Comes First
A new logo rarely wins bigger clients on its own. When a rebrand earns its cost, and why brand positioning and page structure come first.
B2B Web Design
8 B2B Conversion Rate Optimization Fixes: 2026 Handbook
Eight fixes for B2B conversion rate optimization in the order I make them, four on the platform and four on the page, with Y Scouts and Copy Chief…
B2B Web Design
7 B2B Website Redesign Steps: 2026 Field Guide
A B2B website redesign in 7 steps for Canadian firms, from the numbers to record on day zero to the CRM wiring and buyer tests before launch, with…
B2B Web Design
B2B Landing Page Design: The Anatomy, Section by Section
A section-by-section guide to B2B landing page design for paid and campaign traffic, from the headline that matches the ad to the form and what follows it.
B2B Web Design
B2B Website Design Mistakes That Cost Enterprise Deals
Nine design mistakes that give enterprise buyers and procurement a reason to cut a vendor from the shortlist, with the research and the first fix for each.
B2B Web Design
Why Your B2B Website Loses High-Value Clients Before They Call
High-value clients decide on your first screen. Here is where B2B websites lose them: buried proof, a page built for one reader, and no price signal.
AI Visibility
How Does a Service Business Get Recommended by ChatGPT?
What decides whether ChatGPT names your firm when a buyer asks who to hire, which parts you control, and how to check where you stand today.
Web Analytics
How Do You Set Up GA4 Lead Tracking So Every Lead Has a Source?
How I set up GA4 so every lead reaches the CRM with its source: the lead event, UTM naming, hidden form fields, an AI referral channel and a…
B2B Web Design
B2B Website Copywriting From Customer Research, Page by Page
How I write B2B website copy from customer research: interviews, Reddit threads and sales calls turned into service pages, an about page, proof and an FAQ.
B2B Web Design
Hero Section Design: What Goes on the First Screen?
What belongs on the first screen of a B2B website, what to cut, how to choose one next step, and how the layout changes on a phone.
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