Social media management
Short-Form Video
On A Real Schedule
Editing and social design produced weekly rather than in bursts, so the channel compounds instead of restarting every quarter.
Proof
What a production system changed
527%
MoM growth
Month-over-month YouTube viewer growth for Copy Chief, supported by a Custom GPT content pipeline.
80%
less editing time
Cut from the editing process on the same pipeline, which is what made weekly output realistic.
28%
higher CTR
Click-through improvement from Copy Chief publishing SOPs, alongside a 22% drop in bounce rate.
The real problem
Consistency beats production value on short form
Most brands do not have a quality problem on social. They have a cadence problem. Three excellent videos in January and nothing until May performs worse than something decent every week, because the algorithm and the audience both reward showing up more than they reward polish.
Cadence fails when every post is treated as a bespoke project. Someone has to have an idea, find the footage, cut it, write the caption and design the thumbnail, and each of those is a decision. Multiply five decisions by three posts a week and the system collapses inside a month.
The fix is a production system rather than more discipline: templates that remove the design decision, a repeatable edit that removes the cutting decision, and a source of material that does not depend on anyone feeling inspired on a Tuesday. On Copy Chief that system cut editing time by 80%, which is the only reason weekly output became realistic.
→
Repeatable edit templates rather than bespoke every time
→
Source material pulled from work you are already doing
→
A schedule that survives a busy month
What you get
Editing and design, handed over as a system
The output is the videos and graphics, but the deliverable that matters is the system that produced them, documented well enough that your team can run it without me.
→
Short-form video editing for TikTok, Reels and Shorts
→
Social graphic design built on your brand tokens
→
Documented workflow so production can be handed to a team
Deliverables
What ships each month
Retained monthly rather than per-project, because cadence is the whole point.
Video
Short-form video editing
Vertical edits for TikTok, Reels and Shorts, cut from long-form or recorded source material.
Design
Social graphic design
Carousels, quote cards and campaign graphics built on a consistent template system.
System
Production workflow
The documented pipeline behind the output, so it keeps running when I am not there.
How engagements run
Scoped and priced before anything starts
Every engagement is quoted against a written scope, so the number does not move once work begins. Projects run $5,000 to $50,000 depending on page count, integrations and how much of the content already exists. Most land in 6 to 12 weeks.
The first two weeks are usually the least glamorous and the most valuable: working out what is actually being sold, to whom, and what the current numbers say. Skipping that is how agencies end up delivering something beautiful that does not move revenue.
You work with me directly. There is no account manager relaying briefs to a production team, which is the main reason smaller engagements can move quickly without losing detail.
→
Fixed scope and fixed price agreed before the first design
→
Weekly written updates, not status meetings
→
Analytics and tracking wired in so results are measurable afterwards
→
Handover documentation so your team can maintain what ships
Why it works
Evidence first, opinion second
Most agency proposals are built on taste. Someone senior looks at your site, says what they would change, and the invoice follows. That is fine when the taste is good and expensive when it is not, and either way there is no way to tell in advance which one you bought.
The work here starts from what can be measured: what the analytics already say, what the buyers say when asked directly, and what happened the last time a similar change shipped. On the Copy Chief Escape Velocity campaign that meant interviewing working copywriters before designing a single ad, because that audience writes direct response for a living and rejects generic creative on sight. Pain-point creative then beat benefit-led creative in testing, and the campaign averaged 55.03x ROAS with a 130.05x peak.
That is also why the numbers on this site name their campaign. A figure without its context is not evidence, it is decoration. Escape Velocity did 55.03x. The membership funnel did 31x across 215 paid subscriptions. Those are different campaigns with different offers, and quoting either one as a general result would be misleading.
The practical effect is fewer surprises. You see the reasoning before the design, the design before the build, and the numbers after launch rather than a report describing how well it went.
→
Analytics and heatmap review before design decisions
→
Direct buyer research where the audience is specialised
→
A/B testing on message, not just button colour
→
Every claim traceable to a named campaign
FAQ
Questions, answered
Do you write the content as well as edit it?
Scripting and hooks yes. Long-form strategy is usually better owned in-house by whoever knows the customers best, with me building the production layer around it.
How much content per month?
Depends on source material. Where there is an existing podcast, webinar or long-form video, output goes up sharply because the raw material already exists.
Which platforms?
TikTok, Instagram Reels, YouTube Shorts, LinkedIn and Facebook. The edit changes per platform; the source does not.
Can my team take it over?
That is the intended end state. The workflow is documented as it is built, so handover is a step rather than a rebuild.
How do we start?
A twenty-minute call looking at what you have now. If it is a fit I send a written scope with a fixed price. If it is not, I will say so and usually point you at what would actually help.
Who owns the work?
You do, outright, on final payment. Files, source, accounts and documentation all transfer. Nothing is held hostage on a platform only I can access.
Do you work with clients outside Vancouver?
Most of the work is remote across Canada and the United States. Vancouver and BC clients can meet in person where that helps.
Get a production system, not just posts
Bring whatever content you already make. Twenty minutes on what could be repurposed and how often.
