For marketing leaders running EOS in Canada

Website design built to get you referred by AI, capture leads, and track which channel sent it.

Stop guessing which tactic works.
Every lead arrives with its source, ready for the L10.

Get an Estimate Get Your Free AI Visibility Report
Snappy Kraken, site overhaul
Before: Snappy Kraken, site overhaul
Copy Chief, membership funnel
Before: Copy Chief, membership funnel
Advisor Websites, homepage
Before: Advisor Websites, homepage
S.T. Dupont Vancouver, homepage
Before: S.T. Dupont Vancouver, homepage
Rufous & Co., home
Before: Rufous & Co., home
W Communications, home
Before: W Communications, home
Snappy Kraken, pricing page
Before: Snappy Kraken, pricing page
Advisor Websites, booking page
Before: Advisor Websites, booking page
S.T. Dupont Vancouver, shop page
Before: S.T. Dupont Vancouver, shop page
Rufous & Co., contact
Before: Rufous & Co., contact
W Communications, books
Before: W Communications, books
Advisor Websites, personalized page
Before: Advisor Websites, personalized page
Rufous & Co., design services
Before: Rufous & Co., design services
W Communications, clients
Before: W Communications, clients
Advisor Websites, webinar library
Before: Advisor Websites, webinar library
Rufous & Co., portfolio
Before: Rufous & Co., portfolio
W Communications, contact
Before: W Communications, contact
Advisor Websites, webinar replay template
Before: Advisor Websites, webinar replay template
Rufous & Co., store
Before: Rufous & Co., store
W Communications, expertise
Before: W Communications, expertise
W Communications, media
Before: W Communications, media
W Communications, meet Wanda
Before: W Communications, meet Wanda
W Communications, speaking
Before: W Communications, speaking
 The B2B Website Blindspot

3 Numbers Decide Your Pipeline Before You Ever Meet the Buyer

Your buyers research with AI, arrive on a phone, and leave without a trace. Each failure happens on the website, and each one is measurable against a baseline.

85% of Marketers Feed Their Sales Reps Contextless Leads

You cannot safely scale your marketing spend because 81% of your buyer’s journey happens completely untracked before they reach your forms, leaving you unable to connect performance to outcomes. We rebuild your site to wire lead capture and channel data together, so every L10 pipeline number comes with a proven, repeatable reason.

Source: G2 Lead Generation Statistics, 2026. Dreamdata, 2026.

61% of B2B Website Fail Mobile Performance Benchmarks:

That cause immediate mobile abandonment, slow load times, layout shifts (forms jumping around), and input delays. We rebuild the mobile path to convert like desktop, so the visits you already paid for stop leaking at the form.

Source: Contentsquare Digital Experience Benchmark, March 2026.

If AI Can't Find Your Site, 94% of B2B Buyers Won't Either.

94% of B2B buyers used AI during their most recent purchase and 55% compared vendors inside those tools before contacting anyone, so if A.I. is not referring you, your website sits unvisited. We structure the site so answer engines can read, quote and cite it, and you get named while the shortlist is still forming.

Source: Forrester 2026 Buyers Journey Survey, 18,000 global buyers, January 2026.

The plan

One website, built as one system, measured against a baseline.

Step 1

Book a call.

Step 2

See how AI ranks you.

Step 3

Fix what's missing.

Step 4

Scale what works.

Get an Estimate

We know how hard it is to commit to a lead strategy
when the tactics change every quarter and
every mistake costs time and money.


Launched the S.T. Dupont Vancouver flagship store in under seven days; online sales grew 5x in the following three months against the prior three-month period. Built the webinar replay library for Advisor Websites in Vancouver, lifting marketing-qualified leads 28%. See the work.

5x online sales S.T. Dupont Vancouver, three months after launch versus the prior three months.
+28% marketing-qualified leads Advisor Websites, Vancouver, webinar replay library.
+30% marketing-qualified leads Snappy Kraken, FinTech SaaS, launched in 21 days.

Our promise.

Every engagement starts with a baseline,
and at 90 days we report against it.

Get an Estimate
A typical B2B brochure website, marked up: six topics on one page, never asks for the lead, no record of the lead source.

Most B2B websites are brochures: they describe the company, list the services and wait.

Free, in 24 hours

Find out what AI tools say about your company right now.

One report, then a short email series you can stop any time. No sales call unless you book one.

Thirty minutes

Pick a time. We set the baseline on the call.

Mobile conversion rate, AI-referred traffic and lead count, measured before any work starts. You leave with the window and the number, whether or not you hire me.

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