Website redesign
B2B website redesign that turns traffic into pipeline
Most B2B sites look fine and still lose the deal. I rebuild yours around one job: turning anonymous visitors into qualified conversations. Strategy first, then design, then proof.
Why most B2B redesigns fail
A redesign that only changes how the site looks is a repaint. Traffic stays flat, the same visitors leave on the same pages, and six months later you are back where you started with a prettier version of the same problem.
The sites that actually move revenue get rebuilt around evidence: which pages carry buying intent, where qualified visitors drop, what a prospect needs to believe before they book. That is a strategy problem before it is a design problem.
I work the order deliberately. Audit what is already ranking and converting, map the path a buyer actually takes, then design against that path. Nothing gets built because it looks current.
What we look at before designing anything
The first question is not what the site should look like. It is which pages currently carry buying intent, and where qualified visitors give up. Those two answers decide almost everything else.
Analytics tells part of it: entry pages, exit pages, the paths that end in a form and the paths that end in nothing. Search Console tells another part, specifically which queries already bring people in and whether those people find what the query promised.
The rest comes from the sales side. Which objections come up on every call? What do prospects ask that the site should have already answered? A site that handles the top three objections before the call shortens the sales cycle measurably.
Only once that picture exists does design start. Otherwise you are decorating guesses.
Design systems, not page designs
A one-off page design solves this month. A design system solves the next three years. The difference is whether new pages can be assembled from existing components or have to be designed from scratch every time.
A proper system defines colour, typography, spacing and a component library once. Every page draws from it. When a component changes, it changes everywhere, and consistency is automatic rather than a thing somebody has to police.
The practical payoff is speed. Once the system exists, a new landing page is an afternoon rather than a project, and it looks like it belongs without anyone checking hex codes.
Platforms
Redesign by platform
WordPress website redesign
Rebuilds on WordPress, from Bricks and Elementor to full custom themes. Keeps your SEO intact through the transition.
WordPress redesign →Shopify store redesign
Theme and storefront rebuilds focused on product page conversion, not just a new coat of paint.
Shopify redesign →HubSpot website redesign
HubSpot CMS rebuilds shipped as reusable modules your marketing team can actually edit.
HubSpot redesign →Scope
What a redesign includes
→
Conversion audit of your current site, with the drop-off points named
→
Information architecture and page map built around buying intent
→
Full design system so every future page stays consistent
→
Front-end build, responsive and tested across real devices
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SEO preserved: redirects mapped, metadata carried over, rankings protected
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Analytics and event tracking so you can see what the redesign actually did
Case studies
Proof this works
Snappy Kraken
Solo front-end owner on a HubSpot CMS rebuild. Marketing site, product pages and pricing shipped as reusable modules in 21 days.
Read the case study →Advisor Websites
UI/UX redesign of B2B landing pages for financial professionals, rebuilt around a single conversion path.
Read the case study →In Communications
A full B2B web redesign paired with digital marketing and account strategy.
Read the case study →Investment
What a redesign costs
$5,000 to $50,000
Range depends on page count, platform, and whether you need the marketing system built alongside it. Every project is quoted fixed-scope before we start.
→ Most B2B redesigns land in the middle of that range
→ Fixed scope and fixed price, agreed before any work begins
→ See the full breakdown on the pricing page
Book a CallFAQs
Common questions
How long does a B2B website redesign take?
Most projects run 6 to 12 weeks depending on page count and how ready your content is. The Snappy Kraken build shipped a six-page responsive site in 21 days when the deadline was fixed, so faster is possible when scope is tight and decisions are quick.
Will a redesign hurt my search rankings?
Not if it is handled properly. Rankings get damaged when URLs move without redirects, metadata is dropped, or content is thinned during the rebuild. I map every redirect before launch, carry metadata across, and keep the pages that already earn traffic.
Do you work with our existing brand?
Yes. Most clients come with brand assets already in place. I build the digital design system around them rather than starting over, unless the brand itself is the problem.
What if we only need part of the site rebuilt?
That is common and often smarter. If three pages carry your pipeline, rebuilding forty is waste. The audit tells us which pages matter and we scope to those.
Which platforms do you work on?
WordPress, Shopify, HubSpot, Webflow, Framer, GoHighLevel and ClickFunnels. If you are considering moving between them, that is a migration and it is covered separately.
Ready to rebuild around revenue?
Book a call and we will look at your current site together, no pitch deck.
Book a Call© Jackai Agency 2026. B2B web design, Vancouver BC.
