All work
300% year over year. No outside capital.
A D2C streetwear brand I founded in Vancouver and ran for ten years.
Client
Frontrvnners
Service
Founder, CMO and senior UX designer. Shopify.
Window
2012 to 2022
300%
year over year
50K+
community
2,000+
ambassadors
The diagnosis
Starting at zero means there is no audience to convert and no proof to convert them with. The supply chain sat overseas, where one delayed or defective lot lands on the brand and not on the factory.
What was built
A conversion-first Shopify storefront
An ambassador funnel through Typeform, run to 2,000+ partners
Meta Ads scaled from $45 to $300 daily across $62k+ in tested creative
The supply chain moved out of China in 30 days
Lot-number QC at intake
The result
300% year over year. A 50,000+ community and 45,000+ Instagram followers from a standing start. 4,000+ pieces of UGC. Lot-number QC took out 90%+ of defects. Bootstrapped throughout.
The honest limitation
Ten years is a long window and the brand closed in 2022. The systems outlasted the company, which is why they are here.
