All work
$1 in, $12.60 out.
A Vancouver DTC tea brand selling masala chai on Shopify.
Client
Chai Ghai
Service
Conversion Creatives. Paid social, lifecycle and storefront.
Window
Ongoing
12.6x
return on ad spend
+56%
average order value
+30%
checkout conversion
The diagnosis
Not a wellness journey. Chai. The brand had the product and the audience and lost both at the checkout, where a leaky flow and a thin email programme meant every dollar of paid traffic had to work twice to break even.
What was built
A rebuilt checkout and product funnel on Shopify
Klaviyo lifecycle flows for abandonment, winback and post-purchase
Review capture automated through Zapier
Meta acquisition run alongside 200+ micro-influencers
The result
12.6x ROAS. Average order value up 56%. Checkout conversion up 30%. 100+ Google reviews at 4.7. Same product, same price, same city.
The honest limitation
Micro-influencer volume carried a share of this. Isolating paid from organic on a brand this size is not honest arithmetic.
