All work
31x ROAS. CAC down 68% in 90 days.
A SaaS membership platform for working copywriters.
Client
Copy Chief
Service
Conversion Creatives. Meta media buying and funnel design.
Window
90 days
31x
return on ad spend
-68%
cost per acquisition
90 days
window
The diagnosis
A copywriter is deciding whether to bet rent money on herself. The page she landed on was written for someone already convinced, and the ad that brought her there promised something the page never repeated. Paid traffic deserves its own destination.
What was built
A mobile-first landing page on ThriveCart, wired through Zapier
The ad promise repeated verbatim as the hero
Creative bought and iterated against the funnel, not the engagement rate
One ask, in identical words, on every screen
The result
31x on ad spend. Cost per acquisition down 68% inside 90 days. Same offer. Same audience pool. Same budget ceiling.
The honest limitation
This ran inside a launch window with a deadline behind it. Evergreen traffic does not convert at launch rates and never has.
