All work
$1M+ ARR influenced. Six pages. Three weeks.
A B2B FinTech SaaS selling marketing systems to financial advisors.
Client
Snappy Kraken
Service
Launch & Land. Figma to HubSpot CMS.
Window
Three weeks
$1M+
ARR influenced, 9 months
+50%
deal value, $900K page
+30%
MQL conversion
The diagnosis
A marketing leader was carrying a roadmap bigger than her team. The site explained the product to people already sold and asked nothing of the advisor still deciding. The pricing page was the most visited page on the site and the least designed.
What was built
Six responsive pages taken Figma to live in HubSpot CMS with HubL
A bound design system so the in-house team could ship without a designer
A rebuilt pricing page with one focal action per screen
Conversion paths mapped to the advisor decision, not the feature list
The result
$1M+ ARR influenced in nine months. Deal value up 50% on a $900K pricing page. MQL conversion up 30%. Six pages, three weeks, headcount unchanged.
The honest limitation
The ARR figure is influenced, not attributed. Sales, product and pricing all moved inside the same nine months.
