Shopify
Shopify store redesign services
A Shopify rebuild aimed at the only metric that matters: more of your traffic buying. Product pages, collection structure and checkout path rebuilt around conversion.
Where Shopify stores lose sales
A Shopify theme can look excellent and still convert badly. The usual culprits are product pages that answer the wrong questions, collection pages that make people work to find things, and a checkout path with more steps than it needs.
None of that is fixed by a new theme. It is fixed by understanding what a buyer needs to know before they are willing to spend, then rebuilding the page around that.
I redesign stores from the product page outward, because that is where the buying decision actually happens, and where most of the money is left on the table.
The product page is the whole business
On most stores, the product page is where the sale is won or lost, and it is usually the least considered page in the build. Homepage gets the attention, collection pages get the merchandising thought, and the product page ends up as whatever the theme shipped with.
A product page has one job: answer every question standing between someone and their card details. What size am I? What does it feel like? What happens if it is wrong? How fast does it arrive? Who else bought this and what did they think?
Most themes answer maybe two of those above the fold and bury the rest in a tab nobody opens. When I rebuild a store, the product page gets designed first and everything else is built to support it.
Speed, apps and why Shopify stores get slow
Shopify handles hosting and checkout, which removes a whole category of problems. What it does not protect you from is app bloat. Every app you install adds scripts to your storefront, and most of them load on every page whether that page uses the app or not.
A store running fifteen apps is usually loading a substantial amount of JavaScript before a customer sees a product image. On mobile, over a normal connection, that is the difference between a sale and a bounce.
Part of a redesign is auditing what each app actually contributes against what it costs in load time. Some earn their place. Several usually do not, and removing them is the fastest performance win available.
Scope
What gets rebuilt
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Product page templates rebuilt around buying objections, not just product photos
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Collection and navigation structure so finding things takes fewer clicks
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Mobile-first, because that is where most storefront traffic lands
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Theme built as reusable sections your team can rearrange without a developer
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Page speed addressed, including image handling and app bloat
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Product URLs preserved so existing rankings and paid traffic keep landing
Honest assessment
When a Shopify redesign pays for itself
Worth doing when
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Traffic is healthy but conversion rate is below your category average
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Mobile converts far worse than desktop
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Product pages do not answer the questions buyers actually ask
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Your theme has been patched by several developers over the years
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App bloat has made the storefront slow
Probably not yet when
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You do not have enough traffic to know what is failing
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The real problem is product-market fit or pricing
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A focused product page rebuild would answer the question first
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You launched recently on a clean, fast theme
Process
How a store rebuild runs
01
Store audit
Review of product pages, collections, navigation and checkout path, with drop-off points identified from your analytics.
02
Product page first
The product page is where the buying decision happens, so it gets designed first and everything else supports it.
03
Collections and navigation
Structure rebuilt so finding the right product takes fewer clicks and fewer dead ends.
04
Theme build
Built as reusable sections your team can rearrange without a developer. Speed and image handling addressed during the build.
05
Launch and verify
Product URLs preserved, redirects mapped for anything that moves, paid traffic destinations confirmed still landing.
Case studies
Proof this works
Copy Chief
Four Meta campaigns and a mobile-first landing page for a $799 info product, with creative, funnel and media buying owned end to end.
Read the case study →Advisor Websites
UI/UX redesign of B2B landing pages for financial professionals, rebuilt around a single conversion path.
Read the case study →Investment
Shopify redesign pricing
$5,000 to $50,000
Catalogue size drives most of the range. A focused store with a tight product range is straightforward. Large catalogues with variant complexity and custom functionality sit higher.
→ Fixed scope, quoted after reviewing your store
→ Product URL preservation included
→ Full breakdown on the pricing page
Book a CallFAQs
Common questions
How much does a Shopify website redesign cost?
Between $5,000 and $50,000. The main drivers are catalogue size, how much custom functionality you need, and whether you want the marketing system built alongside the store. Quoted fixed-scope before work begins.
Will my product rankings survive the redesign?
Yes, when product URLs are preserved and redirects are mapped for anything that must change. That is standard in every store rebuild I do, not an upsell.
Do you build custom themes or customise existing ones?
Both, and the honest answer depends on your catalogue and budget. A well-chosen theme customised properly beats a custom build for many stores. I will tell you which one your situation calls for.
Can you migrate my store from WooCommerce?
Yes. WordPress to Shopify migration is one of the most common moves I handle, including product data, variants and URL redirects.
How long does a Shopify redesign take?
Usually 4 to 10 weeks. Catalogue size and content readiness are the two things that move that number most.
Rebuild your store around conversion
Book a call and we will look at your product pages together.
Book a Call© Jackai Agency 2026. B2B web design, Vancouver BC.
