Migration
WordPress to Shopify migration services
Moving a WooCommerce store to Shopify without losing product rankings, customer data, or the URLs your paid traffic already points at.
The parts people underestimate
Product data usually transfers fine. What catches people out is everything attached to it: variant structures that do not map cleanly, category pages that change URL shape, product images that arrive without alt text, and reviews that live in a plugin nobody accounted for.
Then there is the redirect problem. WooCommerce and Shopify structure product and collection URLs differently. Without a mapped redirect for every product, you lose the rankings and paid traffic those URLs were carrying.
I inventory the store before anything moves, map every URL to its Shopify destination, and reconcile after launch so nothing is quietly missing.
Why the platforms structure URLs differently
WooCommerce and Shopify disagree about how a store should be organised, and that disagreement is the source of most migration SEO damage. Shopify enforces a fixed URL structure using /products/ and /collections/ prefixes. WooCommerce lets you configure permalinks more or less freely.
That means almost every product URL changes shape during the move. If your WooCommerce store used a custom permalink structure, every single product and category URL needs a mapped redirect.
This is exactly why a bulk import app on its own is not a migration. The app moves product data. It does not know or care what your old URLs were, and it will not build the redirect map that preserves your rankings.
Planning the move around your trading calendar
The timing of a store migration matters more than most people expect. Migrating during your peak trading period means any problem is expensive immediately, and the pressure to launch fast is exactly when checks get skipped.
The better window is a genuine quiet period, with enough runway afterwards that if rankings wobble for two weeks you are not watching it happen through your busiest month.
The old store also stays live and reachable until the new one is verified. There is no reason to burn the bridge before the reconciliation pass is clean.
Scope
What the migration covers
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Full product inventory: variants, images, categories, metadata
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Customer and order history moved where the platforms allow it
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Redirect map from every WooCommerce URL to its Shopify equivalent
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Theme built or customised on Shopify, not a default template
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Reviews, blog content and static pages accounted for
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Post-launch reconciliation and ranking monitoring
Process
How the migration runs
01
Inventory
Every product, variant, image, category, page and URL recorded before anything moves. This is the document the whole migration is reconciled against.
02
Redirect map
Each WooCommerce URL mapped to its Shopify destination. Built before the migration, not discovered after launch.
03
Data transfer
Products, variants, images, categories and customer records moved across, with what does and does not carry over agreed in advance.
04
Theme build
Storefront built or customised on Shopify around your catalogue, rather than dropping products into a default template.
05
Reconcile
Every URL from the inventory checked against the live Shopify store. Nothing is signed off until the list is clean.
Set expectations early
What transfers and what gets rebuilt
Transfers directly
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Products, variants, prices and inventory
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Product images and category structure
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Customer records
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Blog posts and static page content
Needs rebuilding
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Theme and layout, since WooCommerce themes do not run on Shopify
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Any functionality that came from WordPress plugins
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Forms, popups and anything tied to a WordPress-specific tool
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Reviews, unless the review app supports import
Case studies
Proof this works
Copy Chief
Four Meta campaigns and a mobile-first landing page for a $799 info product, with creative, funnel and media buying owned end to end.
Read the case study →Advisor Websites
UI/UX redesign of B2B landing pages for financial professionals, rebuilt around a single conversion path.
Read the case study →FAQs
Common questions
Can you transfer WordPress to Shopify?
Yes. Products, variants, images, categories, blog content and static pages all move across. The important part is the redirect map, which preserves the rankings your existing product URLs have earned.
Will I lose SEO moving from WooCommerce to Shopify?
Not with mapped redirects. Ranking loss happens when product and collection URLs change without redirects pointing old to new. That is preventable and it is standard in how I run migrations.
What about customer accounts and order history?
Customer records migrate. Order history transfers within the limits of what Shopify accepts on import, and I will tell you exactly what does and does not carry across before we start.
How long does a WooCommerce to Shopify migration take?
Typically 4 to 8 weeks depending on catalogue size and how much theme work is needed. Large catalogues with complex variants take longer.
Do you use a migration app or do it manually?
Both, depending on what produces a cleaner result. Apps handle bulk product transfer well. URL mapping, theme build and reconciliation are done properly by hand.
Moving from WooCommerce to Shopify?
Book a call and bring your store. We will inventory it before quoting.
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